It was recently announced by The WWE that Bruce Prichard will replace Eric Bischoff as The Executive Director Of Friday Night SmackDown. Prichard is said to directly report to WWE Chairman & CEO Vince McMahon.
Prichard’s duties and responsibilities will see him directly oversee the creative development of Friday Night SmackDown on FOX and ensure it’s integration across all platforms and lines of business.
Eric Bischoff was named Executive Director Of Friday Night SmackDown this past June, but it has been reported that he has not been heavily involved with the show in any capacity that requires important matters most especially the show’s entire creative process.
You can check out WWE’s full press release below:
WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®
Stamford, Conn., October 15, 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard The Executive Director Of Friday Night SmackDown, reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business, replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career, Prichard has served in a variety of roles including announcer, producer, agent and on-screen personality. Earlier this year, Prichard returned to WWE as a member of the company’s creative team.
Friday Night SmackDown airs at 8 pm ET/PT on FOX.