According to a report on the most recent edition of The Wrestling Observer Radio Program, Monday Night RAW Executive Director Paul Heyman’s new focus for The Red Brand is helping out certain Monday Night RAW Superstars to rack up on their wins, to build on their brand and character and to further their push, with a major emphasis on their finishing moves.
This is the reason why The WWE has been doing a lot of squash matches as of late for Stars such as Erick Rowan and The RAW Tag Team Champions The Viking Raiders (Erik & Ivar). It was also mentioned that the whole idea is to get the Superstars’ finishing moves over and to get them wins.
Erick Rowan has been squashing enhancement talents with his Iron Claw finisher, while also protecting whatever mystery pet or creature he has in his cage and The Viking Raiders have been squashing enhancement talents with their Viking Experience finisher.
